B2B Marketplace

May 10, 2022 | AI

I found this very interesting: a recent study from McKinsey & Company shows that B2B companies that build their own marketplaces will end up with a significant competitive advantage.

Has your company built its own marketplace?
Have you seen this to be true?

Would love to hear your thoughts.

You can read the full study here: https://lnkd.in/gni-8bNe