Forrester's article cites how Quark.ai enhances a CRM's ability to create a positive customer experience by automating customer support and providing agents with the correct answers to inquiries.

Abstract: Generative AI (genAI) will help the front office personalize content, answer questions, summarize customer interactions, and build reports to surface actionable insights; it will offer new user experiences and reshape how employees interact with CRM. But genAI won’t erode the need for CRM or the processes that the front office follows to engage customers; on the contrary, it will make data more complete and processes more accessible and increase CRM’s strategic importance. This report summarizes the power of genAI for CRM and provides guidance on how to navigate the genAI hype and adoption journey within your organization.

We are happy to see Forrester’s excitement in our ability to generate Answers with Trust – i.e., Answers that are traceable to the precise paragraphs in the reference document. Focused on Tech Support, Field Support, Sales Support, and Internal Support, Quark.ai can be used by the support staff to skyrocket productivity and also for self-service to drastically increase customer satisfaction.

The full article is available on Forrester's website.